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Tri Alexander Transportation Banks on Convoy of New Ideas
automobiles, business, transportation, tri alexander transportation,
Susan Trickey and Gary Alexander are not just the names behind Tri Alexander Transportation, but the brains behind an innovative approach to trucking. The pair launched their company in 2007 with an eye toward implementing conclusions they drew through years of combined industry experience.
Trickey and Alexander opened their operation with eight new trucks, to better entice drivers to the operation. They implemented a safety campaign that trains drivers to “drive their trucks as if their families are in cars around the trucks,” and they constantly involve their drivers in the decision-making process.
The formula is working. They have grown to 22 trucks, have almost no driver turnover and have been honored as the Outstanding Business Startup of 2007 by the Muskogee Development’s Established Business Committee. In addition, the company tied for first place among Oklahoma trucking companies in a safety competition.
Trickey and Alexander envision more growth, but only to a point.
“We’d like to get to about 50 trucks. When you get past that you lose your ability to personally communicate with your drivers,” Alexander says.
Story by Dan Markham
